Here are 5 strategies to help you get more exposure for your community:
1. Share posts from your community into your personal stream.
A great way to build exposure for the community you want to support is simply to share interesting community posts with your personal stream.
For example, I shared a post from our LinkedIn for Business community with people who circled me. I also included a link and invited everyone to come join. This one post has three links directing people to the LinkedIn community.
If you’re part of a public community that you would like to see grow, make sure and share an interesting post with your followers (and invite them to join in). If a bunch of people in your community share posts regularly, you should see an increase in membership.
LinkedIn started allowing members to endorse skills from others in their network.
Here are 5 ways to get more endorsements (aside from just asking):
1. Move your “Skills & Expertise” Section Above the Fold
If your “Skills & Expertise” section is at the bottom of your profile, it will be more difficult for people to see your skills and endorse you. Consider moving your “Skills” to the top of your profile so that it is easily visible.
The easier it is to see your skills, the more likely you’ll get endorsed.
Photoshop Disasters has under 4,000 followers at the moment, but each posts on average gets over 120+ shares and dozens of +1s and comments. This shows the power of an engaged picture-sharing community.
If you’re just starting a page in Google+, it can be a challenge to get followed (especially if nobody is looking for you). Unlike Twitter, you can’t just grow an audience on Google+ by following other people. You’re restricted from following people until they first follow you.
So how do you get noticed? And how can you promote yourself to your target market?
My dad is a plumber and starting up his own plumbing business in Huntington Beach, California.
He’d like to use his Google+ page to promote his business, but he’s not sure if his target market is there.
He also doesn’t know how to find them.
So how can he find and connect with locals? And how can he best use his time in Google+?
First, let’s address the problems of finding people based on location:
The Problem of Finding People by Location
There isn’t a surefire way to find out where people are living simply by doing a city search in Google. Sometimes people list their location in their about page, but not always. Many people share a variety of places they have lived, and it’s not always clear where they live now.
Google+ can help you rank for keywords you never thought possible – and place your business page and/or profile in top positions organically.
Let me show you how . . .
1. People and Pages Spotlight Area
Depending on the query, relevant Google+ businesses and profiles appear in a “people and pages” spotlight area right area above the ads on the right side. Here are some examples:
Scott Jarvie is one of the most popular wedding photographers on Google+. He shares amazing photos from his shoots, and is followed by over 64,000+ people. Since he has the most followers out of all the photographers that I follow, he ranks #1 for “wedding photography” when I’m logged-in. I’ve tested this query many times over the last week and he consistently ranks in this top position.
I recently spoke at the SocialMediaExaminar.com Small Business Summit to share how I’m using Google+ for business. During the webinar, I discussed a variety of ways that businesses can begin finding their target market in Google+.
Here are some of the strategies that I shared in my presentation:
1. Search for topics related to your audience or niche.
The first step is do a search for keywords related to your target audience. In this example, I’m looking to connect with ad agencies in Google+. I conducted searches for keywords like: digital agency, ad agency, advertising, marketing, etc. I found hundreds of pages related to this topic and started following these pages as a first step in networking with them. Since I can only follow other pages, I conducted my search within the “People and pages” drop-down and also looked for the “gray box” page icon to help me identify pages (since I’m unable to follow people with my page until first followed by them).
Google+ Photos Get Automatic ‘Find My Face’ Recognition
With Find My Face, “Google+ can prompt people you know to tag your face when it appears in photos,” Google’s Matt Steiner wrote in a Google+ post. “Of course, you have control over which tags you accept or reject, and you can turn the feature on or off in Google+ settings.” See the Washington Post article.